The rigid, yet evolving regulatory framework requires that cannabis industry businesses establish sophisticated technical infrastructure and workflow management. To maintain regulatory compliance and compete effectively, you need increasingly sophisticated systems for documentation, data storage, communication and security. Furthermore, many non-cannabis firms that “don’t touch the flower” require layers of digital fencing to provide invaluable support services. At the same time, even as you work to mature your cannabis business, changing regulations require flexibility and nimbleness more common among featherweight startups.